The New York State Bar Association (NYSBA) Intellectual Property (IP) Law Section Presents Fashioning IP: Innovation. Protection. Influence. Where Fashion, Intellectual Property, and Emerging Technology Converge

AI Considerations in Fashion: Licensing, NIL & Intellectual Property

Generative AI is transforming every stage of the fashion lifecycle from concept development and product design to marketing campaigns, virtual models, and consumer engagement. While these technologies present unprecedented opportunities for innovation and efficiency, they also raise complex questions regarding intellectual property ownership, copyrightability, licensing, infringement risk, contractual allocation of rights, NIL and AI use.

This multidisciplinary panel will explore the rapidly evolving legal and business landscape at the intersection of artificial intelligence, fashion, NIL and intellectual property. Drawing on perspectives from industry, government, and private practice, panelists will examine how fashion companies are incorporating AI into their creative and commercial workflows, the implications of recent copyright guidance and litigation, and the contractual frameworks needed to effectively and ethically harness AI technologies and AI-generated content while mitigating legal and reputational risk.

Attendees will gain practical guidance on advising clients and organizations as they develop, deploy, and license AI-enabled products and services in an increasingly complex regulatory and technological environment.